Quotes also improve the shareability of your content. Getting quotes from industry experts gives content a journalistic feel and helps you tell an interesting story that’s rooted in first-hand experiences. This will help you organize the reports by industries if you are a generalist writer. So save them in cloud locations like Google Drive. Example: The future of ecommerce report 2022.When finding research reports, use search strings like: Marketers have used this stat since forever.īut by searching for recent email marketing reports, I found the Litmus State of Email Report, saw the current email ROI, and used it for the post. Research reports provide fantastic statistics that are recent and relevant to a specific industry.įor instance, when I was writing a post about email testing tools, I couldn’t bring myself to use this overused, and I dare say ‘inaccurate’ stat-email generates $44 for every $1 spent. If you dislike this as much as I do, you would love research reports. Outdated stats in a post is one of my marketing pet peeves. It also informs you about the stage of a customer’s journey. It suggests the content format you can create to target a keyword. Identify the search intent: Search intent is the purpose of an online search.Skim the content of the search engine result page: This will give you ideas of what to include in your content outline.
There are two vital things you should do when researching a topic on Google: This is especially important if you want to create content and attract traffic to it through search engine optimization. Most writers begin their content research by Googling the topic. Here are 11 ways to uncover gems that’d make every content you write to stand out: Insights from some content remain timeless. That doesn’t mean all old information is useless. Quality content research helps you unlock recent data and insights about your topic. In this guide, I’ll walk you through my content research process and share examples of how I action each step (where applicable).ġ1 Content Research Tips to Make Your Posts Shine Put simply, they don’t do enough content research, so they end up writing content that sounds like everyone else. They don’t uncover relevant and recent data, find expert insights, and include the experiences of others in their content. Most writers still create content that lacks authority and doesn’t inspire trust. That story is different today, but it’s not the same for others. Why? The content was uninteresting, wasn’t different from other content, lacked authority, and was incapable of influencing readers. Anticipate my clients will return with more projects.My writing rates were scrimpy and so was my formulaic research process, which followed this pattern.
Years before I became a Content Strategist and Writer, I accepted every nickel-and-dime project I could get in a content mill. I wasn’t always a content marketing nerd.
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